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	<title>sean greenfield</title>
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	<link>http://seangreenfield.com</link>
	<description>san francisco based art director and designer  -  415 298.1738</description>
	<lastBuildDate>Mon, 19 Jul 2010 19:24:07 +0000</lastBuildDate>
	
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		<title>With Respect &#8211; Three Art Directors</title>
		<link>http://seangreenfield.com/2010/07/with-respect-three-art-directors/</link>
		<comments>http://seangreenfield.com/2010/07/with-respect-three-art-directors/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 18:42:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[art direction]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://seangreenfield.com/sean1/?p=460</guid>
		<description><![CDATA[Because no working creative professional really has the time to read every dang list of 40 &#8220;top&#8221; designers, or even ten for that matter, I&#8217;ll just give you three of my favorite art directors/graphic designers that I tend to check in on from time to time and let myself be influenced by whether I mean [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.designchapel.com" target="_blank"><img src="http://seangreenfield.com/wp-content/uploads/north_kingdom_fwa_wallpaper-300x187.jpg" alt="" title="north_kingdom_fwa_wallpaper" width="300" height="187" class="alignright size-medium wp-image-779" /></a>Because no working creative professional really has the time to read every dang list of 40 &#8220;top&#8221; designers, or even ten for that matter, I&#8217;ll just give you three of my favorite art directors/graphic designers that I tend to check in on from time to time and let myself be influenced by whether I mean to or not. </p>
<p>Enjoy&#8230;<span id="more-460"></span></p>
<p><strong>1.</strong> First and foremost, my favorite European, <strong>Robert Lindstrom</strong>, co-founder of <a href="http://www.northkingdom.com/" target="_blank">North Kingdom</a> (FWA &#8216;10 Wallpaper pictured above). You can also see his personal work at <a href="http://www.designchapel.com" target="_blank">Design Chapel</a>. Solid geometry meets organic illustration in perfect elegance&#8230; </p>
<p></br><a href="http://www.noedesign.com" target="_blank"><img src="http://seangreenfield.com/wp-content/uploads/noe_design_old_website.jpg" target="_blank" alt="" title="noe_design_old_website" width="200" height="217" class="alignright size-full wp-image-808" /></a><strong>2.</strong> On the other end of the visual spectrum is <strong>David Noe</strong> at <a href="http://www.noedesign.com" target="_blank">Noe Design</a>. His famous &#8220;action figure&#8221; website from a few years back in <em>Communication Arts</em> put him on my radar and I always enjoy checking in on his work every now and then to see what&#8217;s influencing the Mid-westerner. Of course, you&#8217;ll also see a design/illustration balance in his work. His archived, flash based site is shown.<br />
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<strong>3.</strong> And finally, here&#8217;s one I bet you haven&#8217;t heard of&#8230; <a href="http://www.christiansparrow.com" target="_blank"><strong>Christian Sparrow</strong></a>. I actually had the chance to work with Sparrow for a couple months earlier this year. Again, he&#8217;s a real artist who&#8217;s translated his work to the digital world very well. Everything he does just has a optimistic feel embedded into the pixels. He&#8217;s easy going and fun to work with. And, after a couple years of doing tech based sites, is one of the reasons I started sketching again.</p>
<p><a href="http://www.christiansparrow.com" target="_blank"><img src="http://seangreenfield.com/wp-content/uploads/christian_sparrow.jpg" alt="" title="christian_sparrow" width="530" height="208" class="alignleft size-full wp-image-803" /></a><br />
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		<title>Lunchtime Roulette for Germaphobes</title>
		<link>http://seangreenfield.com/2010/06/lunchtime-roulette-for-germaphobes/</link>
		<comments>http://seangreenfield.com/2010/06/lunchtime-roulette-for-germaphobes/#comments</comments>
		<pubDate>Fri, 25 Jun 2010 22:36:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[ideas]]></category>

		<guid isPermaLink="false">http://seangreenfield.com/sean1/?p=342</guid>
		<description><![CDATA[Just yesterday I was sitting next to Greg Bell at Teak having lunch. We were trying to figure out who&#8217;s soda can was sitting in front of us. He was pretty sure it was his, but not enough to reach for it immediately&#8230; 
This was my gangster moment. The chance to force a near-stranger to [...]]]></description>
			<content:encoded><![CDATA[<p>Just yesterday I was sitting next to Greg Bell at Teak having lunch. We were trying to figure out who&#8217;s soda can was sitting in front of us. He was pretty sure it was his, but not enough to reach for it immediately&#8230; <span id="more-342"></span></p>
<p>This was my gangster moment. The chance to force a near-stranger to drink from another stranger&#8217;s possibly germ ridden soda. Ah, the power. But alas, it really was his&#8230; we think. And so, he drank.</p>
<p>This is the perfect game for the uptight, germaphopes out there. Would you drink from a near-stranger&#8217;s soda can? Would you take the risk that it&#8217;s yours or some randoms? What a great deal for a completely suburban blown-out-of-proportion dilemma type spot. It was just a fun little thought and joke for a bit&#8230; maybe it&#8217;ll show up in a spot somewhere&#8230; </p>
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		<item>
		<title>Brilliant Way to Aggregate Social Presence</title>
		<link>http://seangreenfield.com/2010/05/brilliant-way-to-aggregate-social-presence/</link>
		<comments>http://seangreenfield.com/2010/05/brilliant-way-to-aggregate-social-presence/#comments</comments>
		<pubDate>Fri, 28 May 2010 05:47:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[aggregation]]></category>
		<category><![CDATA[ruby on rails]]></category>
		<category><![CDATA[turnsocial]]></category>

		<guid isPermaLink="false">http://seangreenfield.com/sean1/?p=116</guid>
		<description><![CDATA[Leveraging your investment in online design and development requires user loyalty and conversions. What happens when you have a handful of websites outside of your site that have stronger influence with potential customers and clients? Bringing users back and keeping them on your site has never been more difficult with so many choices for information [...]]]></description>
			<content:encoded><![CDATA[<p>Leveraging your investment in online design and <a href="http://seangreenfield.com/wp-content/uploads/turnsocialtab.jpg"><img class="alignright size-full wp-image-161" title="turnsocialtab" src="http://seangreenfield.com/wp-content/uploads/turnsocialtab.jpg" alt="" width="184" height="103" /></a>development requires user loyalty and conversions. What happens when you have a handful of websites outside of your site that have stronger influence with potential customers and clients? Bringing users back and keeping them on your site has never been more difficult with so many choices for information about you in so many places. <span id="more-116"></span></p>
<p>Enter a buddy, Matt Hendrick and his team at <a href="http://www.turnsocial.com">TurnSocial.com</a>. With a few clicks on their site and a little copy and paste with easy-to-do code, you can bring all of the popular social sites to a nice, slide up window on your own domain.</p>
<p><a href="http://seangreenfield.com/wp-content/uploads/turnsocialinaction.jpg"><img class="alignleft size-full wp-image-160" title="turnsocialinaction" src="http://seangreenfield.com/wp-content/uploads/turnsocialinaction.jpg" alt="" width="230" height="222" /></a>Now a user can see the real time Twitter buzz about your organization or even Yelp reviews without ever leaving your digital real-estate. Of course, if you&#8217;re willing to provide that level of transparency, make sure you&#8217;re willing to engage your customers and clients socially as well to improve your product or service.</p>
<p>Look for it soon on my own site as soon as they incorporate some visual customization or a Wordpress pluggin that can be styled with a little CSS.</p>
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		<item>
		<title>Accolades from Ashes</title>
		<link>http://seangreenfield.com/2010/02/accolades-from-ashes/</link>
		<comments>http://seangreenfield.com/2010/02/accolades-from-ashes/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 12:14:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[awards]]></category>
		<category><![CDATA[video editing]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[altimeter]]></category>
		<category><![CDATA[art director]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Horn Group]]></category>
		<category><![CDATA[Sirona]]></category>
		<category><![CDATA[visual design]]></category>
		<category><![CDATA[W3]]></category>

		<guid isPermaLink="false">http://seangreenfield.com/wordpress/?p=1</guid>
		<description><![CDATA[In what was a rather challenging year, a few good notes have surfaced. A few sites I worked on while at the Horn Group in San Francisco were recognized in the 2009 W³ Awards for creativity and innovation in web design.
  The first site was Charlene Li’s Altimeter Group (.net). I acted as the [...]]]></description>
			<content:encoded><![CDATA[<p>In what was a rather challenging year, a few good notes have surfaced. A few sites I worked on while at the Horn Group in San Francisco were recognized in the 2009 W³ Awards for creativity and innovation in web design.</p>
<p> <a href="http://seangreenfield.com/wp-content/uploads/altimetersite.jpg"><img class="alignright size-full wp-image-166" title="altimetersite" src="http://seangreenfield.com/wp-content/uploads/altimetersite.jpg" alt="" width="275" height="200" /></a> The first site was Charlene Li’s Altimeter Group (.net). I acted as the visual design lead for Charlene, a social media thought leader, co-author of Groundswell and former Forrester analyst.</p>
<p>This was an exciting opportunity to work with a recognized industry name and I gained a ton of respect for her strategic, big-picture mind. She demonstrated the “I get it,” personality by responding to abstract <span id="more-1"></span>ideas and presentations with questions and ideas for the next step rather than the practical application that would eventually occur. An open mind early in the project life cycle made this a very enjoyable experience.</p>
<p><a href="http://seangreenfield.com/sean1/wp-content/uploads/sirona_logo.jpg"><img class="alignleft size-full wp-image-170" title="sirona_logo" src="http://seangreenfield.com/wp-content/uploads/sirona_logo.jpg" alt="" width="144" height="120" /></a>Next, I was the creative lead on the Sirona Biofuels brand development. I worked on everything from the original SOW and briefs to the hands on design.</p>
<p>This client was a particular feel-good project since they not only provide an environmentally friendly product but a large portion of their stock is purchased at fair market price from farmers in Haiti. In turn they help to build orphanages and town centers in those regions.</p>
<p>Last, I worked as a hands on designer and <a href="http://seangreenfield.com/sean1/wp-content/uploads/hornwebsite.jpg"><img class="alignright size-full wp-image-173" title="hornwebsite" src="http://seangreenfield.com/wp-content/uploads/hornwebsite.jpg" alt="" width="275" height="211" /></a>video editor on the Horn Groups website. This gave me a chance to work with the design rebel, himself, Arthur Asmonov. We completed green screen shoots in New York and San Francisco with After Effects and Final Cut software used to compile it all together in a ridiculous amount of time.</p>
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