- Google DemoLab
Welcome to the Google Demo(lition) Lab.
Role: Microsite Concept and Art Direction
With over 2 million views in a couple of weeks, what looks like a simple microsite reveals an unexpected opportunity for a lot of users to unleash some aggression on the unsuspecting Google Cr-48 notebooks. Then, the power of the cloud becomes a little clearer. The interface uses artificial intelligence to emulate chatting with a real lab tech. The user can then suggest anything… from an angry viking, a ninja attack or zombies. Click a thumbnail to view larger.
In only three days of being live, this piece has also received as much press:
Engadget
CNblogs.com (Chinese)
VVCat.com (Chinese)
View the live site. (Chrome friendly)
- Team
This was a big project and you would have to roll credits to include everyone, especially the video production team at TEAK.
That being said, here’s at least the core interactive/video team I worked with:
Creative Directors: Greg Rowan, Magnus Oliv
Associate Creative Director: Michael Chessey
Technical Lead: Alex Fernandez
Concept and Art Direction: Sean Greenfield
Jr. Art Director: Michael Mizono
Copywriter: Annie Sloan
Motion Artists: Martin Strauss
Producers: Corinne Crowley, Angelina Muffelletto
Video Production Director: Christopher Hall (and his entire team)
