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My Spanish Teachers Would Be So Proud

During the past seven months at Teak on primarily the Google account, I also jumped in and helped deliver this Hispanic campaign for T-Mobile’s “Add-A-Line.” These were the highlights…

Team
Executive Creative Director: Greg Rowan
Associate Creative Directors: Paulo Selletti
Art Direction, Design: Doug Buckingham, Sean Greenfield
Producer: Doug Beck
Flash Developer: Chris Crandall

Flash Banner Ads

Role: Art director, designer, AS3 file preparation

This was a fun banner ad that had, as my ACD called it, a “South Park-like” quality to the movement. The little jerseys jumped and ran onto the field as their names were announced on the lower thirds nameplate. The players kept being added to the field just like the viewer could keep adding as many lines as they wanted.

Flash and Video Banner Ads

Role: Art director, designer, AS3 file preparation

A dramatic aerial video sweeping into a stadium full of fans holding up cards that spelled out the headline; in this case, “Hi Family. Don’t expect me for dinner.” and then a note for the user to write their own message leading into the next project.

User-Generated Video Flash Microsite

Role: Art director, designer and initial wireframes
A fun viral experience, this microsite used the same dramatic aerial stadium footage as the banner ad above coupled with fans delivering a message to the user by flipping cards. The payoff: The user could generate their own message which would be seamlessly integrated into the video and then sent to friends. Imagine sending a message to your friends via a stadium crowd cheering and flipping cards in unison. Unfortunately, just after prototyping the message delivery system the budget was cut and we stopped short of the final deployment. The project was never fully produced but the grand visuals and complex user-flow was flushed out and worth noting.

Thanks!

Wow. You’re really digging in deep. I appreciate it! I plan on adding even more and some rich media to these pages to demonstrate the projects. Until then feel free to check out the rest of the site or drop me a line.